There’s a way to “future-proof” your links. Speaking of links, content marketing is way more than those, focus on the big picture. These and other stories in our first ever 11 top stories of the week.
How To Leverage PPC To Discover High-Converting Keywords For SEO
Nathan Safran, Search Engine Land
Nathan Safran at Search Engine Land shares how you can use conversion data from Google Adwords Keyword Tool to come up with a superior list of actionable keywords for your SEO campaign.
James Piper, Search Engine Journal
It just takes a bit of research but some untapped or under-optimized linking opportunities and relationships already exist that SEOs can take advantage of.
Stoney deGeyter, Search Engine Guide
While some individual SEOs are getting the job done, there are tremendous built-in advantages when you have your own SEO team to do the heavy lifting for you.
Sujan Patel, Quick Sprout
Social performance has arrived at a point where it now factors prominently in Google’s search algorithm, Sujan Patel says there are best practices in social media marketing and there are tactics you’d need to avoid doing in 2012.
Kodak’s remarkable social media success is a direct result of a coherent and well-planned strategy not an amateurish collage of disparate tactics. Ricky says companies and individuals who seek to promote their brands can learn a lot from Kodak’s story.
Susanna Gebauer, Jeff Bullas’s Blog
While most content that get tons of links and attention are high quality content, not all high quality content get the attention they deserve. Susanna Gebauer shares 7 tactics you can use today to make your outstanding content really shine.
Dave Thomas, Social Media Today
Some relatively successful small businesses often steer clear of any social media engagement because they can’t get a “clear reading” of social media ROI. Dave Thomas says this is a mistake and these brands are missing out on a huge opportunity to really dominate their markets.
17 Brilliant Sources of Content Hiding Right Under Your Nose
Corey Eridon, HubSpot
Feeling the content crunch? No problem, Corey Eridon has 17 sources of marketing content you can tap into right now — content creation solutions that may just be hiding right under your nose.
Using AuthorRank To Future-Proof Guest Posting
Patrick Hathaway, Search Engine People
Google is moving towards incorporating AuthorRank in searh results, you can future-proof links from quality articles you published in other sites or blogs by optimizing your Google+ author profile now.
Derek Edmond, Search Engine Watch
Derek Edmond says the best results — high quality links, social media presence, and productive online relationships — are accomplished when SEO and PR successfully collaborate.
Kieran Flanagan, SEOmoz
Beyond just acquiring links, sharing great content should be aligned to a business’s overall marketing strategy — “it’s the glue that holds your [marketing or sales] funnel together,” says Kieran Flanagan at SEOmoz.