Leo Demilo says social media fundamentally serves two functions: networking and entertainment.
In this post at Search Engine People, Leo outlines two high leverage steps built around these two functions that you can implement in your social media marketing campaigns today.
Leo says the secret in successful networking on Twitter is in eliminating the noise and following and interacting only with people or businesses that actually matter to your own business. On Facebook, your post can take on the entertainment value of social media by utilizing images centered around your clients.
Feel free to share your own social media networking and entertainment tips below.