Report: Search Affected By Algorithm Changes and Mobile Internet

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According to Matt McGee, in this recent article at Search Engine Land, the recent Panda and Penguin updates in the Google search algorithm have about the same impact on search marketers as mobile internet and local search.

This comes from the recently released SEMPO State of Search Marketing Report 2012 containing data based on the responses of about 900 search marketers from 36 countries.

Responding to the question “In the context of your search marketing efforts, how would you describe the impact of the following trends and technologies?”, 47% of respondents answered that the rise of mobile internet use has the most significant impact to them while 39% identified Google Algorithm updates have the largest impact.
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