Using Reciprocity In Marketing By Yaro Starak

reciprocity in marketing

Most people react positively when others do them a favor they never expected to receive.

This is the essence of reciprocity, a relationship concept that Yaro Starak, in this article at Entrepreneurs Journey, says you can easily use to your marketing advantage.

As with all things that help nurture long-term and fruitful relationships, your primary focus should be about helping people. Fortunately, it’s a two-way street and at some point, people you’ve helped in the past will readily return the favor.

It might appear as a lofty concept and it is, but Yaro managed to bring it down to the practical level — outlining the techniques (and pitfalls) on using reciprocity to generate traffic, get boatloads of leads, and make a lot of sales.
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