Are you reaching out to or connecting with your actual target audience in your SEO efforts?
Or are you generating traffic for its own sake and ranking for keywords that have nothing to do with your marketing and conversion strategy?
These are the salient questions that Mike Jeffs asks in this article at Branded3.
If you feel that your SEO campaign is somehow not helping your overall ROI and conversion strategy it could be that you’re not connecting to your relevant audience.
The answer, says Mike, is in reaching out to your audience and giving them what they’re looking for that are aligned with the value or products that you offer.